Perfect the Media Experience


4K 4Charity Fun Run at IBC 2015: Back by Popular Demand!

Now’s the time to sign up for the most popular new event at IBC2015: the 4K 4Charity Fun Run! Celebrating major Ultra HD achievements in the industry, this event promotes wellness, networking and charitable giving in a fun, casual environment.

Software is Eating the Video Industry

This first installment of a two-part blog post examines the single most disruptive innovation shaping next-generation viewing experiences: software-defined video (SDV). Elemental CEO and Co-founder Sam Blackman takes a look at the disruptive impact of software through the video lens during a special Pre-IBC2015 event held at Sky.

Ravensbourne uses Elemental Live to Broadcast The Degree Show in 4K

From June 17 to 19, Ravensbourne technology students live broadcast The Degree Show events and field interviews in 4K using Elemental Live, which converts SDI inputs to high-efficiency video coding (HEVC/H.265) for 4K broadcast over a temporary local television frequency and a simultaneous online stream via the official Ravensbourne website.

Elemental’s Commitment to the Portland Tech Diversity Pledge

Today we are taking our first public steps to move these efforts forward, and have joined the Portland Development Commission (PDC), Technology Association of Oregon, Worksystems, Inc, and 12 other Portland companies in taking the Tech Diversity Pledge, an initiative that aims to improve training and hiring practices to create a more diverse workforce in Portland and beyond.

Keep Your Eye on Indonesia

In a country where nearly everyone watches television, a 6% household penetration for cable and satellite broadcast services can only mean good news for Elemental customer Orange TV, a leading pay TV service provider owned by Indonesia’s PT Mega Media. Elemental solutions are enabling Orange TV to expand and enhance its over-the-top (OTT) content delivery service, Generation Flix (Genflix).

Keeping Our Cool in the SDV Market

World-leading IT research and advisory firm Gartner recently issued reports that highlight Elemental as the leading supplier in the software-defined video (SDV) space, which is expected to reach a total addressable market of $10 billion (USD) by 2018.

Shift by MSNBC at NAB 2015

Software-defined video (SDV) solutions are shaping the next generation of linear TV service offerings for both content distributors and content programmers. At the NAB Show this week, we will describe how Elemental software is powering video delivery for the recently deployed live streaming Shift by MSNBC channel.

Unifying Traditional and Multiscreen Workflows

Today Elemental is pleased to announce the expansion of our product line to support statistical multiplexing and enhanced management operations in large-scale video processing deployments. New capabilities enable broadcasters, content owners, pay TV operators and other service providers to implement flexible and scalable unified infrastructure that supports both traditional broadcast and multiscreen linear video delivery.

Tata Sky Delivers the Cricket World Cup in 4K

As the sole provider of software-based video processing for the Tata Sky 4K commercial delivery service, Elemental is helping to bring lucky Cricket fans equipped with 4K-capable televisions a view of native 4K content. Software-based Elemental® Live systems perform real-time video processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K set-top boxes.