Perfect the Media Experience


Keeping Our Cool in the SDV Market

World-leading IT research and advisory firm Gartner recently issued reports that highlight Elemental as the leading supplier in the software-defined video (SDV) space, which is expected to reach a total addressable market of $10 billion (USD) by 2018.

Shift by MSNBC at NAB 2015

Software-defined video (SDV) solutions are shaping the next generation of linear TV service offerings for both content distributors and content programmers. At the NAB Show this week, we will describe how Elemental software is powering video delivery for the recently deployed live streaming Shift by MSNBC channel.

Unifying Traditional and Multiscreen Workflows

Today Elemental is pleased to announce the expansion of our product line to support statistical multiplexing and enhanced management operations in large-scale video processing deployments. New capabilities enable broadcasters, content owners, pay TV operators and other service providers to implement flexible and scalable unified infrastructure that supports both traditional broadcast and multiscreen linear video delivery.

Tata Sky Delivers the Cricket World Cup in 4K

As the sole provider of software-based video processing for the Tata Sky 4K commercial delivery service, Elemental is helping to bring lucky Cricket fans equipped with 4K-capable televisions a view of native 4K content. Software-based Elemental® Live systems perform real-time video processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K set-top boxes.

4K for Charity

This year, as in several years past, the NAB Show will focus on 4K. But many attendees will also focus on a different kind of 4K – the kind you accomplish with running shoes.

Ready, Set, Give!

Refresh your mind and body during the show at the 4K 4Charity Fun Run on Tuesday, April 14, in Las Vegas, Nevada. This first-of-its-kind event in the U.S. commemorates 4K Ultra HD-related achievements across the industry. Running fees are being waived in lieu of donations to global and local charities.

Astro Delivers Multiscreen Video with Elemental Cloud

As one of the leading integrated consumer media entertainment groups in Malaysia and Southeast Asia, Astro focuses on providing its customers with a variety of pay TV, radio and digital media content. 

The Conference of Champions Selects Elemental

On the day of the inaugural College Football Championship featuring the Pac-12 Oregon Ducks, Pac-12 Networks announced that Duck-fan-filled Elemental is supporting the live streaming for its TV Everywhere application and YouTube International subscription service.

DIRECTV Debuts 4K Ultra HD Service

Elemental customer DIRECTV recently announced its newly launched 4K video-on-demand (VOD) service, making it the first multi-channel video provider to offer commercial 4K Ultra HD programming direct to customers’ TVs. The company also has an eye towards live 4K streaming as early as next year.