Perfect the Media Experience


Five Years of Broadercasting!

Five years ago, Elemental hosted the very first Broadercasting event, gathering together professionals who play a role in the Oregon video technology industry.

Playing a Key Position in World Cup 2014

As the World Cup kicks off, fans are seeking the best way to watch the most popular football tournament in the world. More than half of the projected audience for the World Cup is expected to tune in online. Over the next four weeks, Elemental will support the delivery of 64 games taking place across Brazil in a variety of broadcast workflows.

4 Reasons to Watch Nabucco's 4 Acts in 4K

On Wednesday, May 7th at 7 p.m. CET, the Vienna State Opera will live stream the performance of Verdi’s Nabucco in 4K UHD HEVC delivered via MPEG-DASH over the Internet. This special occasion marks the first time fans around the world with UHD-ready smart or connected TVs can watch a live performance at this famous institution in 4K UHD.

Elemental Green: Beyond our Logo

Elemental green extends well beyond our brandmark. It also represents the healthy culture we strive to create on a daily basis. Recognized and respected as a “green” company within the community, Elemental employees are encouraged to contribute to a healthy environment and increased sustainability. On Earth Day, we not only see an opportunity to assess how well we’re supporting our community, but also reflect upon ways to improve our efforts.

Elemental Unveils Software-Defined Video at NAB

At NAB 2014, Elemental introduces software-defined video (SDV) solutions that enable pay TV operators, content programmers, broadcasters and other video providers to keep pace with an evolving industry embracing display formats like 4K Ultra HD and implementing standards such as HEVC and MPEG-DASH.

Elemental and Oregon Ballet Theatre Perform a Pas de Deux

Over the past several months, Elemental and Oregon Ballet Theatre (OBT) have worked closely together to capture the company’s performances in beautiful 4K Ultra HD video. This partnership culminated with Elemental shooting studio rehearsals and live performances of The Nutcracker last December and creating a highlight reel that debuted at the OBT season preview in February, attended by subscribers, patrons, board members and local media.

The Year of 4K Video Begins at the 2014 Winter Games

The 2014 Winter Games are underway in Sochi, and Elemental is working with leading Russian satellite TV operator NTV Plus and semiconductor supplier Broadcom to power a telecast of the two-week event. NTV Plus announced the world’s first 4K high-efficiency video coding (HEVC/H.265) satellite transmission on February 12, with live streaming of the Games in Ultra HD to special public and cinema viewing points for Russian audiences February 7-16.

Five (Video) Questions Answered at CES

Representatives from Elemental spent a day at CES 2014 touring the show floor with a reporter new to the annual tech extravaganza. Seeing the exhibition through the eyes of an individual less familiar with the event was in itself a great experience for us. It led us through a good amount of questions and insights about the industry, some of which we’d like to share as we dive into 2014 and all it holds for the evolution of video over the next few years.

A Day of 4K at the Heart of Television

Elemental returned to London this week, a city noted in the video industry for showcasing the world’s first broadcast television transmission. On January 26, 1926, John Logie Baird demonstrated a live television broadcast for members of the Royal Institution and a reporter from The Times of London in his laboratory at 22 Frith Street in the Soho district.

Elemental Debuts Real-Time 4K HEVC at SCTE

This week, Elemental is headed to Atlanta, Georgia to exhibit at the SCTE Cable-Tec Expo. This year, Elemental is highlighting a series of cutting-edge demonstrations including real-time 4K HEVC video processing, low bitrate MPEG-2 encoding, and live and file-based workflows running in the cloud.