Badaboom has been named the "Product of the Week" on the Tech Buzz page of TechBuzzWorld.com.  Here is a snippet from Rob Enderle:

"Transcoding is what you do with a video file to make it fit on an iPod, cell phone, or store it to watch on an Xbox, PS3, Media Extender or Media Center. Badaboom covers each of these devices, and it is both easy to set up and very easy to use. The product requires Nvidia Cuda, which means you need a current Nvidia card, but if you have one and need to transcode, you'll love this thing. You can download the trial for free on the Badaboom site above."