Advertising is an integral part of video monetization strategies for broadcasters, pay TV operators, content programmers and other video providers. Though primary screen advertising has long been optimized, the art of making money while delivering video content to consumers on connected devices is still evolving. Targeted advertising enhances the quality of a viewer’s experience and optimizes revenue opportunities.
Server-side ad insertion (SSAI) dynamically inserts personalized ads as video content is delivered to consumers, creating a seamless viewing experience while guaranteeing ad revenue. Learn how video providers can reap the benefits of SSAI over client-side ad insertion (CSAI), understand complex standards addressed by this approach, and discover how the cloud enables video operators to deliver dynamic advertising at scale.
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